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Vitamins and Suppliments

Boots Vitamins & Supplements was a simple exercise in improving an existing e-commerce site.

Agency: BBH
Role: UX Design

Year: 2014

The Breakdown

I completed a heuristic evaluation of the Boots Vitamins & Supplements home page, going point by point through issues and how each one might be improved. I also did a wireframe rework of the product page, improving information placement and taking advantages of an already existing icon and colour system to help users assimilate category information more quickly.

Boots Wireframes
Boots Wireframes 2