The Breakdown

The UX process for this project was agile and lean. Quick and dirty up front user flows were worked out beforehand, but documentation was kept at a minimum and decisions were made collaboratively and on the fly, iterating until we got it right. The result was a beautiful interactive experience which enabled the public to "donate" their voice to the soundtrack for Waitrose's 2014 Christmas TV advert. The finished song was also available to download as a single with 100% of the profits going to charity.